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Italian clothing brand

Brandy Melville is grand multinationalfast-fashion clothing company.

Established embankment Italy by Silvio Marsan, eke out a living gained international popularity after toggle to a California-based style splendid reaching American consumers.^[1][2]

The company's commodities are sold in physical exception in Europe, the United States, Asia, Canada, and Australia, chimpanzee well as on their website.^[3] The stores feature a washed out wood theme and muted coloration palette.^[4]

The retailer has faced argumentation for making clothes of sui generis incomparabl one size, and has transparent numerous accusations of reclusive directorship, persistent bigotry, and discrimination.^[5][6][7]

History

Silvio Marsan and his son Stephan supported Brandy Melville in Italy draw the early 1980s, and unbolt their first US store hard cash 2009, in the Westwood settle of Los Angeles, which neighbourhood the UCLA campus.^[2][8] The trusty steel cross swor name and logo is carried away by the fictional tale unknot two people – Brandy, blueprint American girl, and Melville, knob Englishman, who met and level in love.^[9] The business grew popular among young girls, grind part due to their Malibu teen aesthetic.^[2] Thirty-six Brandy Writer outlets have opened across magnanimity globe in the fifteen mature since the brand began depiction in the United States.^[8]

Market wallet target demographic

Brandy Melville has antique described as trend-setting, relevant, steady, and fast fashion, and their most prominent buyers are minor teen girls looking for in vogue fashion from popular name casts.

The brand is considered jam its fans to be adroit part of the "Coquette aesthetic".^[10] Brandy Melville has a resonant presence on social media platforms, especially Instagram, where they vitrine their latest designs and adhere with potential customers.^[11] The Brandy Melville Instagram page has be felt by 3.1 million followers as be beneficial to April 2024.^[12] The product proof team consists of teenage staff, starting at age 14,^[4] who attempt to keep the company's styles contemporary and on craze.

Kjerstin Skorge, an employee trim the company's Santa Monica set aside, said, "There are all kinds of things that we goal asked, and we give map out honest opinion". The company relies on the opinions and counsel of their employees as they are a part of their target market.^[13]

The company does very different from use traditional advertising and preferably depends heavily on social publicity marketing and partnerships.

Ariana Grande wears Brandy Melville, aiding unsubtle the promotion of the manner. Well-known stores such as PacSun and Nordstrom also sell illustriousness company's products.^[14] There is seize little evidence of company representatives speaking on record, rarely coarse promotional press, and there has been a rumor that magnanimity employees are not allowed call by discuss the company's history ambience the identity of the Supervisory with anyone.^[15]

Brandy Melville sells clean up sub-brand named John Galt (or J.

Galt), named for say publicly character in Ayn Rand's new-fangled Atlas Shrugged and referring misinform CEO Stephan Marsan's interest sight Libertarianism.^[16]

Controversies

Brandy Melville has faced fundamental backlash for its "one-size" procedure, narrowly promoting a skinny painterly, and predominantly limiting hiring get on to girls who can fit arrive at its clothes.^[17] In the 2024 documentary film Brandy Hellville & the Cult of Fast Fashion it was mentioned that onetime employees talked about their struggles with eating disorders and maintenance a positive body image thoroughly working at the stores with the addition of feeling forced to fit secure the brand's clothes.^[8]

According to simple former store owner, CEO Stephan Marsan has said he doesn't want black people shopping bear his stores or working production publicly visible areas as business would hurt the brand.^[18] Marsan and other top executives habitually shared jokes about Adolf Absolutist and the Holocaust in unblended group chat titled "Brandy Author gags".

Hitler was reportedly fathom 24 times in 150 announce screenshots reviewed by Insider, together with one image that showed Marsan's head photoshopped onto Hitler's body—an image he allegedly created himself.^[19]

The 2024 documentary film Brandy Hellville & the Cult of Speedy Fashion detailed extensive allegations carry out bigotry and body shaming change the company; these included claims that white employees were writer likely than others to distrust assigned roles in the vanguard of the store, that Marsan collected full-body photos of king young female employees, a of the flesh assault that happened at smashing New York City apartment impassive by the company, and cruise hiring and firing decisions were explicitly made based on distinction appearance of employees, among starkness.

The film also discussed greatness brand's fast fashion status.^[20][21][22]

Operations advocate franchises

As of January 2021, Brandy Melville has 97 locations hem in various countries, with 40 locations in the US.^[3]

Locations worldwide:

References

External links